PRIVACY POLICY

Effective Date: December 4, 2024

The Sentimental Journey LLC (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile applications, or engage with our services, including The Marriage Optimizer System coaching program, luxury couples concierge services, and digital relationship tools.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our website, applications, or services.

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account or subscribe to our services
• Complete relationship assessments or questionnaires
• Participate in The Marriage Optimizer System coaching program
• Use our luxury concierge planning services
• Download and use our mobile applications (True Connection, Intimate Connection, etc.)
• Contact us for support or inquiries
• Make purchases or process payments

This information may include:

• Name, email address, phone number, and mailing address
• Relationship status and partner information
• Payment and billing information
• Relationship goals, challenges, and personal preferences
• Responses to assessments, surveys, and coaching exercises
• Communication preferences and interests
• Any other information you choose to provide

1.2 Sensitive Relationship Data

Through our coaching programs and relationship tracking applications, we may collect sensitive information about your relationship, including communication patterns, intimacy preferences, conflict resolution history, and personal growth objectives. We treat this information with the highest level of confidentiality and security.

1.3 Automatically Collected Information

When you access our website or use our applications, we may automatically collect certain information, including:

• Device information (type, operating system, unique device identifiers)
• IP address and geolocation data
• Browser type and version
• Usage data (pages visited, features used, time spent)
• App interaction data and in-app activity
• Cookies and similar tracking technologies

1.4 Information from Third Parties

We may receive information about you from third-party service providers, payment processors, marketing partners, and social media platforms when you connect your accounts or interact with our services through these platforms.

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services and applications
• Deliver personalized coaching through The Marriage Optimizer System
• Plan and coordinate luxury couples experiences through our concierge services
• Process payments and manage subscriptions
• Track relationship progress and provide personalized insights
• Send service updates, coaching materials, and educational content
• Respond to your inquiries and provide customer support
• Analyze usage patterns to enhance user experience
• Send marketing communications (with your consent)
• Comply with legal obligations and protect our legal rights
• Prevent fraud and ensure security

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including payment processing, data storage, email delivery, customer service, analytics, and marketing assistance. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

3.3 Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud.

3.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure servers and databases
• Regular security audits and updates
• Access controls and authentication requirements
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it. Relationship data and coaching records may be retained for up to seven years for quality assurance and legal compliance purposes.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of processing of your information
• Portability: Request transfer of your information to another service
• Objection: Object to processing of your information
• Withdraw Consent: Withdraw consent for processing where we rely on consent

To exercise these rights, please contact us using the information provided in Section 12. We will respond to your request within the timeframe required by applicable law.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and preferences. Cookies are small data files stored on your device that help us improve our services and your experience.

Types of cookies we use:

• Essential Cookies: Required for the website to function properly
• Performance Cookies: Help us understand how visitors use our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our services.

8. Third-Party Links and Services

Our website and applications may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable laws.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the effective date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

13. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information we collect, use, and disclose
• Right to request deletion of your personal information
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@thesentimentaljourney.com with “CCPA Request” in the subject line.

14. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

• Legal basis for processing your data (consent, contract, legitimate interest, or legal obligation)
• Right to lodge a complaint with your local data protection authority
• Right to data portability in a structured, commonly used format
• Right to object to automated decision-making and profiling

For GDPR-related requests, contact us at privacy@thesentimentaljourney.com with “GDPR Request” in the subject line.